Marketing Delmarva: Welcome Winter: Marketing Ideas to Celebrate the Season

Thursday, December 21, 2023

Welcome Winter: Marketing Ideas to Celebrate the Season

Thursday, December 21st: it's official - winter has arrived! While many of us already felt as if it was here, today is the beginning of the Winter Solstice, marking the shortest day of the year. Good news if you aren't a fan of winter; starting December 22nd, there will be a few seconds of additional light each day, and we think that's something to celebrate!

Below are some ideas for promotional opportunities and marketing prompts to encourage creative participation during this time of the year. How do you observe seasons in your business? Are you currently running special offers or rolling out a campaign for the next few months? Whether you take advantage of silly holidays, hold special events, or drill down and get to know your customers better, creating a vibrant mix of content is always a winning strategy.

⛄️ Winter Promotion Ideas ☃️

• Recap the past year in spotlight posts

• Hone your creative skills with inspiring end-of-the-year highlight reels & videos

• Kick off a "favorite things about Spring" countdown

• Ask questions on your social channels (who is setting goals for the year ahead, vacation plans, etc.)

• Host a vision board making event

• Share reminders about end-of-year donations

• Highlight special days coming up in January

• Launch campaigns for Valentine's Day, St Patrick's Day, etc.

• Partner with an area nonprofit organization for a community food or clothing drive

• Provide coloring pages to your young guests and display their artwork in your store

Here's a funny idea I saw on Facebook from a hardware store. 😁

A list of ideas I posted back during lockdown in 2020 - while not all may apply to you, the goal was to encourage digging in to get some of the grunt work out of the way during what is typically a slower time of the year: "Things to do during a temporary slowdown ~ because the more productive you are now, the better prepared you'll be to leap back into a full schedule."

** Additional Links **

• Images and graphics to welcome the start of the winter season, free to download and use ~ Welcome Winter Solstice (December 21st)

• Brr-ing on the Sales: 26 Brand Ambassador Winter Marketing Ideas

• Winter Marketing Facebook album

• Six Surprising Facts About Winter

• 9 Big Marketing Ideas to Use as Winter Approaches

I hope these suggestions are poking and prodding your brain a bit to encourage your own spin on engagement and customer interactions. Feel free to drop by my Facebook page and add your thoughts or updates about this time of the year! Happy Holidays to you and your family.