Why Your Animal Rescue or Shelter Needs an Online Social Presence

If you are working in the field of animal rescue or management of an animal shelter then you already know how tough the job can be. And here I am, about to launch into reasons you need to spend even more time on your promotion and online activities - as if you have nothing better to do, right? Here's the thing; an established, creative process of building and maintaining a social presence is almost ALWAYS worth it. Once you get the steps down it's going to be easier than you think - and it's becoming increasingly necessary in today's world to have that presence.

Hashtags #101 | A Quick Overview Of Keywords and Custom Tags

For the last decade or so we've been seeing plenty of words accompanied by that number symbol on Twitter, Instagram and even on Facebook. How can these become useful or relevant to you? There are a number of beneficial ways in which anyone can utilize the power of these "labels" for event promotion, special occasions, business branding and more. Let's take a quick look at some of the highlights of the humble hashtag!

People Don't Support What They Can't See | Why Your Nonprofit Needs Marketing

Your nonprofit organization likely exists because of funding, donations and contributions from others. How are you actively working to present your goals, purpose and accomplishments to the members of your community? They need to see reasons to support a cause and maintaining an active public presence can be the best advertisement about what you do.