Show Your Love for Local: Free Graphics Supporting Small Businesses

Each year, towards the end of the summer, as fall temperatures began to creep into our nights, we start working on a series of images for the upcoming holiday season. Not technically marketing material, but a theme focusing on one of our favorite topics, the joys and many benefits of "shopping small" and spending with independently owned businesses. Since 2021 we've rolled out a collection of quirky messages and simple signage encouraging everyone to join us in searching out - and spending with! - the best locally-owned shops, retailers, restaurants, service companies, etc.

"Yes, We Can Do That For You"

"The power of Yes" ~ is often mentioned at sales classes and marketing presentations; widely discussed in consumer satisfaction seminars and business workshops. It's evaluated on surveys and polls, measured, analyzed, tracked, and debated.

   

Holidays Should Be FUN! Cider Monday

Putting the fun back in seasonal shopping, one alternative & quirky holiday at a time! 😃 We love this idea, brought to life by a bookstore owner who felt the need to provide an antidote to Cyber Monday.

Good News Delmarva: Divine Inspiration Hair Studio (Salisbury, MD)

Last year we did a feature called "Good News Delmarva", a spotlight featuring local entrepreneurs and small businesses in our area. I love seeing the success and achievements from fellow independent business owners across the Peninsula, and it's always exciting to share great news - especially, today on National Small Business Day!

"Thoughts on Retail Changes and Consumer Shifts"

A post turned into an awesome conversation this morning on Facebook, merging two of my favorite topics; the evolution of consumer behavior, and the way in which small businesses can shine in our current environment. I'd seen the original post by Remembering Retail and normally would have just shared with my thoughts, however lately I'm fighting disappearing captions and vanishing text on Facebook so I reposted the photo below instead so I could include my message.

Welcome, April! Awareness Days and Themes for Month Four

Welcome to month four of the book titled 2024! Here we are in April, a month of change and shifting seasons, wild weather, and the time of year when we begin to morph towards the outdoors. With the return of sports, weekend events, and activities taking place, it's a challenging time for marketers to capture and keep the attention of their followers. Harnessing your social content towards daily celebrations and observances is an excellent "hook" to connect with an audience, along with lifting some of you past that dreaded "but I don't have anything TO POST" hurdle. 😁 (Don't feel bad, it happens to ALL of us at some point!).