I'm sure many of us enjoy viewing and photographing such machines, and it seems fairly common for most people to often step back so they may capture an image of the entire vehicle. If you decide to move in closer to examine such a car more closely however, you would then begin to notice all kinds of intricate touches you may have missed at first glance. A logo and name of the manufacturer which is repeated throughout the vehicle's components, distinctive shape of the mirrors, design and placement of headlights; together each of these tiny aspects of workmanship offer the viewer a satisfying visual delight. It is indeed the sum of many parts which together create a piece of art on wheels representing one of my favorite phrases, "It's all in the details".
And.....this relates to marketing....how? Well, let's say you own a plumbing company, and for the sake of comparison we'll assume you have competition. Perhaps in your area or zip code there are multiple plumbers, maybe four to six other companies who provide similar services, making your business just one of several options for homeowners to choose. Should they Google nearby service providers pr even look up such listings in a phone book, they may see your name along with competitors, perhaps all appearing to offer similar services.
What if however, your company is the only one with multiple five-star reviews, holding advanced classifications in safety certification, staffed with skilled technicians who are thoroughly trained in specific areas expertise? Perhaps you felt it was wise to pursue additional education, accreditation, or to become listed with the industry's leading organizations, and for these reasons your business now stands apart from the rest.
How might this information be communicated to the consumer? While bragging or boastful statements about being "the best around" are a big no-no, there are many ways to skillfully offer such information. Along with incorporating details into your passive presence (listing certification and qualifications on your website, company paperwork and "About Us" sections), an active approach might be to share material across your social channels. (Which of course, you already have established and visible, right?) Consider adding a post, link or visual each week such as:
• Testimonials from customers
• Photos of employees completing training
• Article links about advanced certification processes
• Visual images of certificates and achievements
• Introduction to team members and their specific skills
Distributing this information appropriately works best when provided consistently and repeated frequently. Illustrating the details which set your business above the rest could be considered as a Model-T parked beside an ordinary vehicle. While one automobile features numerous luxurious attributes of distinction, the other is fairly average and lacks those defining characteristics. Help your brand to stand out and shine by writing and implementing a plan today! Setting goals with this focus informs and reassures potential customers that your company is indeed, the wiser choice.
Thank you for reading and I hope this inspires you to work on building the best brand possible, each and every day.
Sincerely,
Marketing Delmarva
