51 Reflections on Business, Marketing and Life

Welcome! This is a collection I've put together to help refresh your mind and recharge your marketing strategy. As a fan of keeping things short, sweet and simple, I've found that folks are generally more apt to read a brief sentence offering a fresh perspective, rather than a six minute blog read, so these simple reminders are meant to inspire, offer some new ideas, and fuel your creative side. I hope you enjoy!

Changing Business | When To Consider Hiring A Marketing Consultant

I'm sure by now you've noticed the amounts of examples and "mini case studies" I find fascinating to share. I do so believing much can be learned by observing specific circumstances which lead to change, as well as reading the commentary offered by industry professionals. Illustrated in the example below, could, in a nutshell, provide the answer to an often asked question: "Why do I need marketing advice or a promotional strategy?"

The Story Is What Matters | A Small Business and a Dog Named Cody

It was somewhere around 4-5 years ago I finished up an afternoon appointment at a shopping center in Ocean City and was on the way to my car. The colorful storefront of a nearby pet supply caught my eye and as a devoted fan of small business and a pet parent seeking quality foods and treats for our rescued animals I was of course, drawn into the shop right away. Greeted simultaneously by a friendly woman behind the counter and a large lumbering dog sparked an instant conversation and I settled in on the floor to ask questions and meet this handsome senior.

It's Good to Unplug: Screen-Free Reminders for Summertime

We all know social media is an awesome part of today's connections, valuable for building brands and staying in touch with our tribes/peeps/friends. Sometimes however - specifically we are thinking of vacations, family trips, beach visits, etc., - it's just good to just BE in the moment.

    

Marketing Inspiration for July | Sizzling Tips for Independent Retailers

We've collected some seasonal fun and marketing inspiration ideas for the weeks ahead! Embrace the casual, relaxed vibes of summertime fun while delivering creative material to your followers and customers. Check out the album on our Facebook page!

June 21st, 2019 | Welcome, Summer!

"Summer's Here and The Days are Warm, Breezy and Full of Possibilities"

It's official! The Summer Solstice begins on Friday, June 21st and runs through the lazy, warm and wonderful days of July, August and much of September. How can you embrace this enjoyable and more relaxed time of the year? We'll be sharing some marketing tips and promotional ideas next week with you, but to start off the season here are some wonderful graphics to add to your social media page. Click on any image to open a larger version in a new window.

"12 Simple (and Free) Ways to Celebrate the First Day of Summer" is about getting in the mood of the season.

Want to get a jump start on your Forth of July marketing plan? Check out "8 Campaign Ideas for Making a Big Bang on July 4th".

Here are a few graphics featuring activities and events to check off your summertime list. I'm sure you'll be inspired to add some more of your own - or maybe you'll decide to create some visuals to share with your customers too.

I hope you enjoy your Friday and the first day of the season. Thanks for checking out my blog and follow our Facebook page for "Marketing tips, DIY ideas and resources you can use"!

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