Capture the Moment: Sell Your Service

Sharing "what you do" - telling the story of your talented work, finished product, or end result - is a key step many people miss. They get so caught up in content they are told is "post-worthy", that they forget to capture and share the real essence of what their brand does, and that's the heart and soul of marketing.

We All Have An Opportunity To Be Kind

Perhaps I talk about kindness on here more than some people - I feel it is not an effort or behavior to practice, but rather something that happens when people genuinely care for one another. As small business owners, so many of us have an opportunity to be kind to the many people we come in contact with, listen, perhaps be a friendly ear or shoulder to lean on.

Courtesy Wins; Manners Matter | Handing Unfair Reviews

Reviews and reputation....ah, one of the challenging aspects of life as a marketer and business owner. Fact: none of us enjoys a perfect world -  not even the best or the most exceptional brands avoid the occasional gripe or negative feedback, and lousy reviews will still be unfairly left for great establishments. However, since this part of running a business has become a regular part of daily operations, we would be wise to adopt a calm, patient, mindset and always remember to approach such situations with a professional attitude.

Small Business Owner Life (a short reflection)

I posted this around March 29th, as we celebrated National Mom & Pop Business Owner Day. It's always an important observance for me, as I am deeply passionate about both supporting and working with independently-owned businesses, and recently it's been occurring to me how much more challenging this journey can be.