When it comes to marketing, the sky is the limit, however for this occasion there are guidelines to follow. It's definitely a good idea to avoid using copyrighted material in your advertising, print ads or promotions, steering clear of "official" wording for the annual football championship game. Many of the phrases and are trademarked and copyrighted and it's not uncommon for businesses to find themselves sued for unauthorized use.
While the main activity surrounding this event takes place on the actual day, much of the pre-game shopping and hype occurs in the weeks leading up to the first Sunday in February. Here are 25 ideas to get your establishment and customers ready for the game and build connections.
• Decorate with colored streamers, football balloons and cutouts
• Share a list of game day food items and party trays your deli or grocery offers
• Offer customers fun ideas for buffet setup and snack stations
• Have plenty of football-shaped food items on hand such as cakes, cookies or platters
• Remind patrons to place their order by a specific date
• Join in the conversation on social media and use popular hashtags
• Create a eye-catching display at the front of your retail store showcasing game day items
• Print football themed coloring pages and hold a contest for the kids
• Consider holding a family-friendly party suitable for all ages at a non-alcoholic venue
• Remind customers to order by a specific date
• Create a eye-catching display at the front of your retail store showcasing game day items
• Print football themed coloring pages and hold a contest for the kids
• Consider holding a family-friendly party suitable for all ages at a non-alcoholic venue
• Remind customers to order by a specific date
• Create buzz with a giant frame and "selfie spot" for in-store photo opportunities
• Share creative sports-themed dessert and drink ideas online
• Place football-shaped signs throughout your retail store featuring items such as paper goods, dip, salsa, sodas, etc
• Consider hosting an alternative event for non-football fans
• Set up an area for kids to toss mini footballs to receive a prize
• Ask patrons about their favorite commercials or memorable game moments
• Launch a contests such as "guess the score" a week prior to create excitement
• Encourage guests and employees to wear football fan gear
• Pet-related businesses could hold a promotion tying into the Puppy Bowl
• Create a local hashtag for your area such as #springfieldSB
• Share "Top 10 lists" featuring best commercials and game highlights
• Prepare as much as possible ahead of time
• Review game day plans and ensure the staff is aware of specials and promotions
• Take and post lots of photos on social media
• Hand out a ticket-shaped coupon for a return visit as customers leave
Check out these resources too!
• Easy Marketing Tips for S.B Weekend
• 8 Ways to Promote Your Small Business On S.S.
• 10 Ways Small Businesses Can Win the Big Game
• Restaurant Tips for S.B. Sunday
• Five Promotions to Help Your Business Score
I hope some of these ideas have inspired you to get moving, plan ahead and pump up your sales. Remember the goal of creating unique, entertaining and memorable experiences for your customers and guests. Enjoy the game!
• Share creative sports-themed dessert and drink ideas online
• Place football-shaped signs throughout your retail store featuring items such as paper goods, dip, salsa, sodas, etc
• Consider hosting an alternative event for non-football fans
• Set up an area for kids to toss mini footballs to receive a prize
• Ask patrons about their favorite commercials or memorable game moments
• Launch a contests such as "guess the score" a week prior to create excitement
• Encourage guests and employees to wear football fan gear
• Pet-related businesses could hold a promotion tying into the Puppy Bowl
• Create a local hashtag for your area such as #springfieldSB
• Share "Top 10 lists" featuring best commercials and game highlights
• Prepare as much as possible ahead of time
• Review game day plans and ensure the staff is aware of specials and promotions
• Take and post lots of photos on social media
• Hand out a ticket-shaped coupon for a return visit as customers leave
Check out these resources too!
• Easy Marketing Tips for S.B Weekend
• 8 Ways to Promote Your Small Business On S.S.
• 10 Ways Small Businesses Can Win the Big Game
• Restaurant Tips for S.B. Sunday
• Five Promotions to Help Your Business Score
I hope some of these ideas have inspired you to get moving, plan ahead and pump up your sales. Remember the goal of creating unique, entertaining and memorable experiences for your customers and guests. Enjoy the game!
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