Small Business And The Big Game | Marketing Ideas for Retailers and Restaurants

Celebrate the biggest sporting event of the year by catching football fever! Engage with your customers and followers, both online and in-store, with football-themed promotions, catchy displays and signage.

Know Your Niche | The Need To Define What Sets You Apart

What sets you apart from the rest may be what elevates you to new levels of success, right? Sometimes, however, the fear of "spelling it out" seems to be what actually holds people back from owning their uniqueness and broadcasting it as an attribute. It is for that reason I'm offering a few thoughts here on "why you must be able to define your niche market".

Getting Out There | Networking Tips for Small Business Owners

Do you struggle with meeting new people? As a small business owner I know how difficult it can be to find time; let's face it, entrepreneur life is often about juggling many tasks so interactions after hours just aren't easy to find. But do you actually know your fellow business owners and nearby retail shop owners well enough to plan a promotion or joint event? There is certainly value found in conversation and sharing of experiences and goals! Far too often we find ourselves shrinking into our own little worlds however, avoiding the social layers of our town or city and heck - sometimes even forgetting to venture out of our comfort zones and storefronts.