Two Words That Changed Holiday Spending: "Shop Small"

One of the most popular hashtags in the retail world takes it's turn in the spotlight just two days after Americans sit down to eat turkey. November 24th, 2018 is the 9th annual celebration of Small Business Saturday and the event which sparked the #shopsmall tag when launched back in 2010. Created by American Express as a movement towards getting people to spend not just locally, but at the thousands of unique, mom and pop establishments across the country has turned into an annual celebration of small business of enormous proportions.